Year 2004

Project Type Pilot Project, project with multiplying effect (2000-2006)

Status completed

Country AT-Austria

Marketing Text Consultants have to know their clients’ foreign activities, have to see the chances and risks of international competitiveness and have to develop the strategies for market entry.
In the context of our project a new curriculum for “Internationalization Consulting” will be developed to get this specific knowledge.

Summary The background of this project is the tendency of increasing foreign trade in the European countries. Imagining the last expansion of the European Union, new countries joined leading to the opening of new markets. Foreign trade is necessary for being a successful economic nation. Competition is constantly more severe and increasing.

The European economies to a large extent consist of small and medium sized enterprises (SME). These enterprises have to develop strategies to enter new foreign markets to remain competitive. It is imperative to be well informed about new markets, as well as to arrange their activities abroad. In this case, economic specialist e.g. management consultants with the appropriate knowledge can help.
The current situation exhibits opportunities for improvement. Consultants have to know their clients’ foreign activities, have to see the chances and risks of international competitiveness and have to develop the strategies for market entry.
In the context of our project a new curriculum for “Internationalization Consulting” will be developed to get this specific knowledge.

Description

Themes     Enterprise, SME
    Continuous training
    Lifelong learning
    Intercultural learning
    Recognition, transparency, certification
    Open and distance learning

Sectors     Other Service Activities
    Education

Product Types

Product information

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